Best kept secret to getting 50% conversion from our customer

Advertisers know that the effectiveness of a campaign depends on many factors: correct targeting, Ad formats, quality of the  traffic, etc. That is true, but there are some factors that sometimes escape the attention of even the most experienced marketer: using the right hit offers in the advertising message. Our experience shows, that It can improve the level of response and engagement more than anything else.

“SF Chicken”, a major fast-food retailer, started its latest mobile ad campaign on the WapStart platform in August 2015. The main goal of the campaign was to attract new users to the cafe. Therefore, in addition to the correct targeting  options, the right hot offer message was created: «Pay for 1 and get 2nd tortilla free».  Mobile Users could conveniently click on the Ad banner and receive the coupon.  A person could then present the coupon when paying at the cafe.

Over 12,500 people clicked on the banner and 6201 people came to the cafe to use the coupon. It means, that half of the users, who saw the hit-offer were interested in it and found their way to the cafe to make the purchase. Conversion from click to action was almost 50%!

It’s easy to see that the task of a good marketing is not only to identify the correct target audience but also create such an engaging message that users could not refuse. With over 60MM users with accurate DMP segmentation, Wapstart has all the tools and expertise to bring the right message in front of the right audience.

About WapStart

WapStart is the largest mobile advertising network in Russia and CIS. The company provides services to thousands of mobile websites and applications within local and international markets. Monthly WapStart audience reach is 40 million people and over 5 billion impressions. WapStart possesses advanced technologies of targeting and audience analysis, allowing to carry out advertising campaigns in mobile environment with high investment profitability.