Finding top conversion ressources for your campaign

WapStart DSP platform allows advertiser to set different targeting options depending on the advertising goals. The advertiser can chose gender, age of the targeted audience, geography, operators and device characteristics as well as schedule for when to show the ads. Advertiser can also use publisher categories or lists to further narrow the targeted audience.

According to the internal company data, the sites categories achieving the most conversion are – Humor and Entertainment (conversion on such sites an average of 2%), social networks, games (1.6%), communication (1.46%), video content (1.28%). The least conversion publisher categories are: free downloads and content portals.
Other notable conversion categories include: «home and living» (0.61%), «auto» (0.6%), «business» (0.6%), «dating» (0.6%).

These insights about average conversion rates give some information for predicting the effectiveness of advertising campaigns. The value of the conversion can be increased above average with proper targeting parameters and high quality, modern formats such as video or reach media of the advertisements.

Of course, advertisers should consider categories of the advertised offer as well. For example, advertising financial services may not produce high conversion within the publisher categories of humor and fun and games.

Understanding the average value of the conversion for certain categories of publishers is a good base for predicting the results of the advertising campaign and its budgeting.

About WapStart
WapStart is the largest mobile advertising network in Russia and CIS. The company provides services to thousands of mobile websites and applications within local and international markets. Monthly WapStart audience reach is 40 million people and over 5 billion impressions. WapStart possesses advanced technologies of targeting and audience analysis, allowing to carry out advertising campaigns in mobile environment with high investment profitability.