The accelerating growth of the Mobile Video Advertising

WapStart continues to expand its Mobile Video Adtech capabilities. Every month WapStart adds variety of the new publishers supplying quality mobile video inventory. The total capacity has increased to over 1 billion mobile video views monthly. Recent additions to the inventory include leading video platforms such as YouTube, LiveRail, SPB TV.

“We are focussing on video ads intentionally,” – said the head of business development at WapStart, Anastasia Grigorieva: «We recognized the great potential of the growth in the mobile video volume and effectiveness. That’s what interests our advertisers now and the interest will only grow in the future. Thus we have been adding programmatic tools to run video advertising at large scale that allow to achieve very effective results».

According to the research of Emarketer company the Europe Programmatic Video ad revenues will near 2 billion euros in 2020, and it will already reach €375 million in 2015. While Russia is also seen as a promising growth point.

In addition, the structure of the video advertising revenues should also change. This year, programmatic is expected to account for 16.8% of all video ad income in the region. In 2020, an estimated 51.4% of video ad revenues will be generated programmatically.

Mobile video advertising becomes interesting for several reasons. According to TNS Russia, 56% of mobile internet users are watching the online video from their mobile devices. Nielsen Norman Group found that users show a level of engagement in the mobile video viewing is 5 times greater than the industry average. And according to the WapStart’s research of nearly 1,000 people – users are increasingly paying more attention on this kind of advertising.

Thus, on the one hand the video on mobile devices is the preferred form of content for users. They focus on mobile advertising, and react positively to it. On the other hand, mobile platforms, such as WapStart, enable to run mobile video advertising programmatically with a high user engagement and conversions for the advertisers.

About WapStart

WapStart is the largest mobile advertising network in Russia and CIS. The company provides services to thousands of mobile websites and applications within local and international markets. Monthly WapStart audience reach is 40 million people and over 5 billion impressions. WapStart possesses advanced technologies of targeting and audience analysis, allowing to carry out advertising campaigns in mobile environment with high investment profitability.


Похожие записи:


Комментариев пока нет, но вы можете стать первым

Leave a Reply

Your email address will not be published. Required fields are marked *

Политика конфиденциальности

Соблюдение Вашей конфиденциальности важно для компании WapStart. По этой причине мы разработали Политику Конфиденциальности, которая описывает, как мы собираем и используем Вашу информацию, а также описывает возможность отказа от ее сбора и использования. Пожалуйста, ознакомьтесь с нашими правилами соблюдения конфиденциальности и сообщите нам, если у вас возникнут какие-либо вопросы.

Какую информацию мы собираем

WapStart собирает информацию, не являющуюся персональной, т.е. такую информацию, которую нельзя напрямую ассоциировать с каким-либо определенным лицом. К такой информации относится: бренд, модель, операционная система, уникальный идентификатор устройства, используемый браузер, местоположение, если оно доступно. Для определения местоположения WapStart может использовать координаты, передаваемые Вашим устройством — подобная информация передается только с Вашего прямого согласия в момент установки приложения или в момент попытки передачи координат. WapStart не допускает передачу координат без прямого подтверждения и согласия пользователя. Также WapStart использует файлы cookie и анонимные идентификаторы для определения уникальных пользователей в браузере и в мобильных приложениях соответственно.

Как мы используем собранные данные

Вся собранная информация используется исключительно в целях отображения релевантной таргетированной рекламы. При этом мы стараемся подбирать наиболее интересные для Вас рекламные объявления и следим за тем, чтобы Вы не видели рекламное объявление несколько раз подряд.

Замечание: если Вы очистите файлы cookie или поменяете браузер, Вам следует повторить текущую операцию.

Privacy Policy

Your confidentiality compliance is highly important for WapStart company. That is why we developed a Privacy Policy which describes, how we collect and use Your personal information. It also describes how you can preserve your data from being collected and used. Please get acquainted with our Privacy Policy and contact us if You have any further questions

Which information do we collect?

WapStart collects non-personalized data. This means that any piece of information cannot be associated with the specific person. Such data contains information about the brand, type of mobile device, operation system, unique device ID, browser, location (if accessible). WapStart uses the geo-data that your device is transmitting for location identification. Such information can only be transmitted by Your direct agreement that You give when You install the app or when the signal is actually being transmitted. WapStart doesn’t allow geo-data passage unless You confirm Your agreement directly. Moreover, WapStart uses cookie-files and anonymous user ID for unique user identification in browsers and applications correspondingly.

How do we use the collected data

We use all the collected data solely to show You relevant ads. We try to select most interesting ads for You and do not show You one and the same ad many times in a row.

Note: If You delete cookies or change Your browser, please repeat this operation.