WapStart introduces technology for a quick MyTarget campaigns start and optimization

WapStart has completed the integration of myTarget into it’s DSP platform. MyTarget is the advertising solution from Mail.Ru Group, which brings together the major Russian social networks VK and odnoklassniki.ru with the total coverage of more than 140 million people.

These are some of the benefits advertisers will be able to recognize right away:
1. It is now much easier to run cross-channel campaigns for the mobile sites, apps and social networks. The advertiser just needs to use only one familiar campaign management platform – WapStart.

2. The advertiser does not need to keep multiple accounts in a variety of mobile networks, optimize budgets and campaign results separately. Furthermore, analytical reports and tools work with the consolidated data and allow for a much better transparency and efficiency. Just contact your WapStart account manager to get started.

3. Advertiser gets the access to a wide selection of formats that can be used together as a part of the overall marketing strategy. For example advertiser can initially engage users with a well targeted Ad on a social networks and then transition to a re-targeting awareness campaign across web sites and apps using video or reach media formats.

The use of the  social networks traffic in combination with the RTB and direct publishers allows for the widest and most optimal universe of the audience from which the targeting and optimization should begin to achieve the highest conversion and low cost of the end-user actions ( lead, purchase, return call).

About WapStart
WapStart is the largest mobile advertising network in Russia and CIS. The company provides services to thousands of mobile websites and applications within local and international markets. Monthly WapStart audience reach is 40 million people and over 5 billion impressions. WapStart possesses advanced technologies of targeting and audience analysis, allowing to carry out advertising campaigns in mobile environment with high investment profitability.